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The Welsh coast has been a favourite destination for British holiday-makers since the early 20th century, and its mountains have long attracted walkers and climbers. However, in the past 25 years tourism has developed into one of Wales' most important economic sectors, employing about 95,000 people and generating about £1.3 billion ( US $2 billion) a year. The promotion of tourism in the country is coordinated by the Welsh Tourist Board. Its efforts are helped by the fact that about one quarter of the country has been designated as a National Park or Area of Outstanding Natural Beauty (AONB). As well as Snowdonia National Park, the Brecon Beacons National Park, and the Pembrokeshire Coast National Park, the country has 5 AONBs, 2 national trails, 31 country parks, and large stretches of heritage coast.

Tenby in West Wales